COgnitive modes, Social MOtives and PROsocial BEhavior

We bring together a variety of competences and methods to address the following research question:

How can we operate through cognition to foster prosocial behavior?

We start from the hypothesis that:

• social motives are the main drivers of prosocial behavior;

• different cognitive modes activate different types of social motives.

Research methods involve:

• theoretical analysis based on evolutionary models;

• empirical analysis, based on lab, online and field experiments.